Happy Holidays!

As the New Year approaches, I believe it’s significant to note that Jan. 1, 2007, marks the start of Concrete Decor’s seventh year in print. For some, this benchmark may not be so important. However, because Concrete Decor is the original magazine on decorative concrete, our progress represents the industry’s unquestionable growth and the value its products give to concrete as one of America’s most preferred building materials.

In a recent phone conversation with a good friend and valued supporter of Concrete Decor magazine, contractor Julio Hallack shared his excitement about the business of decorative concrete. “As a concrete contractor, my gratification does not only stem from the sense of accomplishment I enjoy with each passing project. I’m also delighted at the fact that decorative concrete creates valuable new business for my company. Most importantly, however, decorative concrete is unquestionably improving the industry’s standards, people’s perception of concrete contractors, and the value they afford to our professionalism.”

I couldn’t agree more! Since that summer day in 1999, when I stumbled onto a construction site where new concrete floors were being colored with acid stains, I realized an opportunity that would likely take the better part of my lifetime just to introduce to tradesmen. Today, decorative concrete, in its many facets, is a practical and profitable step forward for concrete professionals. Tomorrow, if practiced regularly, decorative concrete will set visible new standards for future generations to uphold and build upon.

As you explore Concrete Decor’s pages, both here and online, you will not only uncover exciting new tools but cultivate valuable new relationships with our advertisers, who, like yourself, are vested in making the industry of decorative concrete great.

If you’re planning to attend the World of Concrete show this January, please make a point to stop by Concrete Decor’s booth in the South Hall (#S11153). We look forward to visiting with you in person and discussing ways we can better serve you in these pages.

From all of us at Concrete Decor, we want to wish you a Merry Christmas and a very happy and prosperous New Year.

Bent Mikkelsen